Otto Kunz Advertising

Otto Kunz is a Chilean transnational leading company of the premium sausages segment with headquarters in Peru. The brand intended to launch its new products along with a new visual identity, based on a cleaner and more elegant look suitable for young adults who are passionate for exploring new flavors. A brand new graphic and photographic system brought the brand’s Premium feel back to life through a minimalistic and gourmet styling, using black as a fundamental color.

My role: Art direction team collaborator, photo retouching, social media graphics, printing and packaging designs for Otto Kunz re-branding.
An advertising spot was created for introducing Otto Kunz five new products to the market. I was part of the agency production team and participated in the storytelling, art direction, script creation, along with the screens' overprints design. The commercial introduced the brand’s new look and feel in a fifteen second spot promoting five new products:
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