The logo features a serif typeface to keep it classy and elegant. Meanwhile, the letter E stroke elongates throughout the border - uniting the rest of the letters - honoring the union between the mountains that run along the world's largest mountain range: The Andes.
A dark toned color palette was implemented to achieve a luxury look along with a bright orange color to create contrast.
Photo Styling
Graphic elements were created, inspired in traditional Andean textiles, featuring abstract geometric forms in vibrant colors generating high contrast between each tone.
