Branding for Süsses Grün

Süsses Grün is inspired by Baden Baden (Germany), from the tradition of preparing homemade müslie to provide a healthy way of living. The brand recreates this tradition in order to contribute to a better quality of life for Peruvian families. The concept was built upon balance and delight, preserving a human bond with Mother Nature, all made from scratch with natural ingredients.

An irregular outlined serif font was used for the logo in order to achieve a Premium handmade look. The logo features a sunflower, regarding the brand's main key ingredient: sunflower oil - contained in each one of its products made with love.
Organic shapes were illustrated overlapping each other to emphasize integrity and manual work, while composing an abstract representation of a Peruvian jungle.

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